Laura Baldeon

Miscellanous posters

Miscellaneous posters

Posters about homes and paths · 2019 – 2021

We are connected

A letter made from rivers

Inspired by Zach Lieberman’s Google experiment Land Lines, which maps drawn lines to patterns present in Google Earth’s overhead images, this poster connects rivers across the world to form a letter. The poster makes apparent what’s already intertwined: highlighting the fact that rivers are connected by using them to form a shape helps to communicate the idea that we, too, are intrinsically interdependent.

Water Bodies

A slippery identity system

The Intracoastal Waterway is a series of interconnected bodies of water, both natural and artificial, which was created to shield ships from the sometimes dangerous open ocean, making supply chains more reliable. This identity is formed out of squares with different water-like patterns, which can be turned and moved around to create thousands of different configurations. The identity can be used for data visualizations of water levels, or rotate to create a new configuration when a ship passes by—indicating the flexibility and constant movement of supply chains.

I created five posters to show how the identity could be expanded, one for the Waterway and an additional four for some main ports along it. Each of the port posters has a unique color, and features the port’s name and its mile number, which is used in logistics to identify the different locations.

International US Roadtrip

A vehicle through time & space

International US Roadtrip spells the word “Roadtrip” by tracing US roads in an old map. The word provides an opportunity for an imaginary journey that reflects on the relationship between language, space and time. Towns with international counterparts are highlighted in a Google Maps-inspired bubble with juxtaposed images of both locations, creating a third space that traverses the distance separating them. Just like the roads in the map connect the towns, those towns are connected through language and memory to others all over the world.

Fight Eviction

Poster iterations in support of rent subsidies

After reading Evicted by Matthew Desmond, I chose to design a poster for my Reframing the Poster class with Nancy Skolos. The final part of this assignment was to do a motion poster—in mind, the letters are disrupted and fall all over the place, in a metaphor of the upheaval that eviction causes for families.

Nous Tournons

A poster on transformation

Translating to “We are turning, you are impressed,” this poster addresses the different technologies that a design relies on to be finally imprinted on the page, and how it transforms through this process. At the center of the process is the printer, which refracts and breaks down the words in order to make them physical.